About Me

Pavel Asanov is a business executive, entrepreneur, and startup mentor with a career spanning over two decades. He is known for his expertise in product development, project management, business operations, and go-to-market strategy.

His journey began in Uzbekistan with Mikro-tech ltd, a personal computer integration and distribution company. After immigrating to the USA, Pavel co-founded Sound Facets LLC, a burglar alarm security company, growing it from 0 to a successful company before exiting in 2018. He then joined fintech startup Finta Inc. as Chief Operating Officer. At Finta, Pavel oversees the company’s daily operations and product management.


Pavel is also an active startup mentor who works with institutions like the Macquarie University Incubator and Founder Institute Incubator. Over the last ten years, he has guided over 200 businesses in launching products across various industries and geographies.

Pavel’s academic qualifications include a Global MBA from the Macquarie Graduate School of Management and a Bachelor’s degree in Electronics and Communication from the Tashkent College of Informatics and Computer Engineering. He also holds a Project Management Professional (PMP) certification.


  • Finta Inc

    Chief Operating Officer
  • The Founder Institute

    Startup Mentor
  • Macquarie University Incubator

    Startup Mentor
  • Sound Facets LLC (Acquired)

    Managing Partner


  • Macquarie Business School

    Global MBA
  • Tashkent College of Informatics and Computer Engineering

    Electronics and Communication


  • Project Management Institute

    Project Management Professional (PMP)
  • Disney Institute

    Disney’s Approach to Creativity and Innovation, Disney’s Approach to Leadership Excellence, Disney’s Approach to Quality Service
  • Yale University

    Financial Markets
  • Scrum Alliance

    Certified Scrum Master



  • svgBusiness Operations
  • svgProduct Management
  • svgProject Management
  • svgRisk Management
  • svgFinancial Planning
  • svgStrategy Development
  • svgNew Business Development
  • svgGo-to-Market Strategies
  • svgCustomer Experience
  • svgProcess Automation & Improvement